【轉載自中山新聞，公事所提供】
國立中山大學管理學院「產學合創，在地共融：建構大學合作式培力推廣服務」USR（大學社會責任）計畫，分別與聚和國際股份有限公司、雷科股份有限公司及舊振南食品股份有限公司3家高雄在地企業合作，共同推動USR結合CSR專案計畫，連結企業資源與在地力量，實際參與社會行動。針對3家合作企業的豐碩成果，團隊特別拍攝紀錄影片，透過影像記錄企業的熱情參與，並期望透過影片〈永續，從連結你我的力量開始〉的故事能量，號召更多有志於CSR的企業，一同投入社會參與。
中山管院USR計畫聚焦「人才培育」與「在地連結」兩大重點，結合課程與學生，於大學社會實踐中創造獨特之合作式培力推廣服務（Cooperative Empowerment and Extension Service, CEES），USR計畫搭建地方政府、社區、企業等不同組織交流的橋樑，作為擺渡者，協力各方所長為地方注入活水。以「共好」與「更好」為社會責任實踐推動的核心，傳遞「世界一起變好，自己才會更好」的永續精神。並於2020年執行9項具社會效益的專案內容，舉辦12場活動，協力推廣培力活動、課程活動及各項會議等共90場，參與人次超過1千3百名。
影片〈距離的刻度在「貼．心」中融化〉的合作夥伴聚和國際是高雄在地45年的老企業，對於社會參與以及弱勢關懷，已投入多年，企業設有文化藝術基金會推動CSR行動。由大學端規劃以鄰近聚和公司同仁主要居住地－高雄市大寮區、大樹區為實踐場域，結合企業特色產品「N次貼」，舉辦3場「貼‧心—樂活與童趣的N次貼手作」活動。為讓資源能準確注入在地社區，USR團隊邀請高雄市社會局長青綜合服務中心、區公所社會課、以及在地關懷組織，確定合適的社區關懷據點。並由企業同仁與管院「企業永續與地方創生」共學群師生擔任志工，陪伴高齡長者共創「N次貼畫作」。聚和國際也與中山管院於活動公開簽署合作備忘錄，促進產學合作與人才培育。
(English) Taiwan Hopax Chemicals, a Kaohsiung-based enterprise with 45 years of history presented in the video “Distance Melts in the Heart” (距離的刻度在「貼．心」中融化), has been involved in social participation and care for the underprivileged for many years and has set up a culture and arts foundation to launch CSR initiatives. The University held three sessions of an art workshop using Hopax Chemicals’ flagship product – Stick’n in Daliao and Dashu districts of Kaohsiung City, where many of the company employees live. To make proper use of resources for the benefit of the local community, the USR project team invited the Director of Senior Citizen Services Center, Social Affairs Bureau, Kaohsiung City Government, the Social Welfare Section of District Office, and local social care organizations to identify appropriate stations for senior community care. The employees of the companies joined the Corporate Sustainability and Local Revitalization Co-Learning Group of CoM as volunteers and organized the Stick’n art workshop for the elderly. Taiwan Hopax Chemicals signed an MOU on collaboration with CoM to promote industry-academia cooperation and talent cultivation.
影片〈共創共好‧永續城鄉〉合作企業雷科公司為高雄在地企業，中山大學傑出校友、董事長鄭再興特別重視公司永續治理，在各項CSR推動上不遺餘力。雷科公司與管院USR團隊合作，透過呼應聯合國永續發展指標（SDGs），舉辦「旗山農遊趣‧食農教育暨農村體驗主題日」，用實際行動支持農業無毒生產與永續經營，近距離地與社區夥伴進行交流，促進在地認同感與情感鏈結。為共同落實USR&CSR「人才培育」的角色，中山管院特別開設「企業社會責任報告寫作」課程，以雷科公司作為教學執行個案，提供管院學生實作企業社會責任資料的揭露報導，培訓企業社會責任實務專長，並邀請公司基層、中階主管實際與學生進行意見交流，使企業同仁與管院學生成為共同完成企業永續報告書的一員，不僅協助企業接觸與熟悉CSR相關概念之運用，更為學校培育企業社會責任所需人才。
影片〈共創共好‧永續城鄉〉合作企業雷科公司為高雄在地企業，中山大學傑出校友、董事長鄭再興特別重視公司永續治理，在各項CSR推動上不遺餘力。雷科公司與管院USR團隊合作，透過呼應聯合國永續發展指標（SDGs），舉辦「旗山農遊趣‧食農教育暨農村體驗主題日」，用實際行動支持農業無毒生產與永續經營，近距離地與社區夥伴進行交流，促進在地認同感與情感鏈結。為共同落實USR&CSR「人才培育」的角色，中山管院特別開設「企業社會責任報告寫作」課程，以雷科公司作為教學執行個案，提供管院學生實作企業社會責任資料的揭露報導，培訓企業社會責任實務專長，並邀請公司基層、中階主管實際與學生進行意見交流，使企業同仁與管院學生成為共同完成企業永續報告書的一員，不僅協助企業接觸與熟悉CSR相關概念之運用，更為學校培育企業社會責任所需人才。
(English) The video “Creating Common Wellbeing and Sustainability” was shot in collaboration with Laser Tek Taiwan, a local enterprise in Taiwan. Chairman Gary Cheng, an outstanding alumnus of NSYSU, is particularly concerned about corporate sustainable management and spares no effort in promoting CSR projects. Cooperation between Laser Tek Taiwan and the USR project team of CoM responds to United Nations’ Sustainable Development Goals (SDGs) by organizing the Cishan Farming Fun & Countryside Experience Day to support toxic-free agriculture and sustainable management through practical actions and close exchange with community partners to promote a sense of local identity and emotional ties. To jointly promote the talent cultivation by USR & CSR, CoM started a course on CSR report writing, studying the case of Laser Tek Taiwan to provide the students with reports on practical CSR implementation and nurture their practical CSR expertise, and inviting the company’s junior and middle-level executive staff to exchange with the students, not only to work together to compile the report on corporate sustainability but also to assist the company with the application of CSR-related concepts and nurture future CSR professionals.
高雄市大寮區在過去常給人工業區的刻板印象，隨著城市發展人口老化與人口外移的情形日益嚴重。透過產官學共同推動「地方創生」，活絡地方社區的生機，不僅有利於大寮在地社區發展，同時亦可吸引青年回流，進而營造大寮區域發展的新形象。影片〈共創大寮新未來〉的合作企業—舊振南食品在高雄深耕多年，期望透過與中山管院USR&CSR合作，強化其CSR之社會參與，提升與在地社區之連結。於2020年開始，舊振南食品與大寮區公所、中山管院合作「大寮區地方創生推動計畫」。大寮區公所特委託管院USR團隊為「地方創生諮詢顧問」，辦理「地方創生DNA暨願景行動工作坊」，由管院教師擔任講師進行解說授課，集結大寮各界關心地方事務的朋友，一同挖掘區域人地產特色與發展元素，並對於具有地方創生潛力之發展事業體進行訪視，確認其發展需求，規劃可給予支援與協助。
(English) Daliao District has the reputation of an industrial area, where the urban development has increasingly aggravated the problems of population aging and outmigration. The local revitalization promoted by the industry, government, and academia brought in business opportunities for the local community, not only benefitting the local development in Daliao, but also attracting young people – a new trend in the area. Jiu Zhen Nan Foods, cooperating on the video “Working Together for a New Future of Daliao”, has been committed to supporting Kaohsiung for many years, and hopes to strengthen its CSR for social participation and local connections through cooperation with USR & CSR project of the College of Management. At the beginning of 2020, Jiu Zhen Nan Foods, Daliao District Office, and NSYSU CoM cooperated on the Daliao District Revitalization Project. Daliao District Office has appointed the USR project team of CoM as the regional revitalization consultant and conduct a workshop on the local revitalization and visions with the teachers of CoM as lecturers, and gather all parties interested in the local revitalization of Daliao to dig in the local features and development elements. They will also visit enterprises that have the potential for local revitalization development, identify developmental needs, and plan how to provide the community with support and assistance.
中山大學校長鄭英耀強調，大學社會責任的實踐重點，除了在人才培育與學術研究上的努力，更應該重視將學術研究的能量，轉化為實作的動能，落實到社區或地方產業的發展，帶動都市與鄉村正向連結，促進大高雄區的光榮再造。
計畫主持人、中山管院副院長郭瑞坤表示，管院USR計畫推動的用心之處，在於對在地社區的主動關懷，發現地方發展可能面臨的種種問題。由大學端串聯各界夥伴，共同推動合作，促使問題獲得解決。計畫團隊搭建擺渡平台，把不同的資源與能量，傳遞到有需求的地方。管院院長黃三益院長則指出，中山管院的課程設計，特別重視企業永續發展、公司治理、企業倫理等CSR概念，這亦是全球商管教育的發展趨勢。管院希望從大學端出發，協助企業使其善盡社會責任，同時，為學生提供社會參與機會，真正地走入在地社區，與業界CSR實踐接軌。
（公共事務組編修）
【附錄】
中山大學管院USR計畫影片〈永續，從連結你我的力量開始〉https://youtu.be/CP6-JrMb2as
中山大學管院與雷科公司CSR影片〈共創共好‧永續城鄉〉https://youtu.be/3DuLEhjrP5M
中山大學協力聚和國際貼近地方〈距離的刻度在「貼．心」中融化〉https://www.youtube.com/watch?v=5EDDEy89cnw
中山大學與舊振南CSR專案〈共創大寮新未來〉https://www.youtube.com/watch?v=F9qyHKISCNk
(English) The project coordinator, Associate Dean of CoM Professor Jui-Kun Kuo said that the mission behind CoM’s USR project is to care for the local community and discover potential problems in local development. The University connected with partners of different circles to jointly promote cooperation and find solutions. The project team bridged resources and capacity for use where they are most needed. Dean of CoM Professor San-Yih Hwang pointed out that CoM courses focus on such CSR concepts as sustainability, corporate management and corporate theories – a global trend in business and management. CoM hopes to take the initiative to help companies fulfill their social responsibility while providing students with an opportunity for social participation, connecting with the local community, and CSR practices of the industry.
(Edited by Public Affairs Division)